| Type | Public (NASDAQ: MALL) |
|---|---|
| Industry | Direct Marketer |
| Founded | Marina Del Rey, California, USA (1987) |
| Founder(s) | Frank Khulusi, Sam Khulusi |
| Headquarters | El Segundo, California, USA |
| Number of locations | 20+ |
| Area served | United States |
| Key people | Frank Khulusi (CEO, President, Chairman) Brandon LaVerne (CFO, CAO, Treasurer) Kris Rogers (EVP, Sales and Marketing) Joseph Hayek (EVP, Corporate Development) Rob Newton (General Counsel) |
| Products | Computer Hardware, Consumer Electronics, Information Technology |
| Revenue | $1.37 billion (2010)[1] |
| Operating income | $14.5 million (2010)[1] |
| Net income | $7.6 million (2010)[1] |
| Total assets | $334.1 million (2010)[1] |
| Employees | 2,500 (2011)[1] |
| Divisions | PC Mall Inc. PC Mall.Gov PC Mall Services PC Mall Canada MacMall SARCOM Health Dynamix AF Services, LLC OSRP, LLC |
| Website | PC Mall.com PC MallGov MacMall.com SARCOM.com Onsale.com HealthDynamix.com Abreon.com PC Mall Small Business Network.com |
PC Mall, Inc. (NASDAQ: MALL) is a value-added direct marketing company that offers computer and electronic products, services, and solutions to individual consumers, small and medium businesses, large enterprises, as well as for government and educational institutions. The company is based in El Segundo, California.
PC Mall, Inc., along with its wholly owned subsidiaries (all together known as “PC Mall,”), started in 1987 as a rapid response direct market catalog. Through telemarketing executives, the Internet, direct marketing, print catalogs, and three retail showrooms. Customer orders are fulfilled in part by the company’s distribution center near FedEx’s main hub among other networks.
The company has an annual total revenue of US$1.37 billion and has currently has over 20 locations in the United States, Canada, and the Philippines. It employs around 2,500 people as of 2011.[1]
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The company now known as PC Mall was founded by two brothers, Sam and Frank Khulusi, in 1987 under the name of “Creative Computers”. Creative Computers was launched from the founders’ residence in Marina Del Rey, CA. The company was set up as a mail order catalog company whereby products are advertised through paper flyers/catalogs. Interested customers called in their orders through the provided toll-free "1-800" phone number.[2] The founders then took the order and placed purchase orders to acquire sold products, bill the customers’ credit card and ship the products to the customers. At startup, the company’s catalog consisted of one brand of computers “Amiga” made by Commodore International. The company became the number one mail order reseller of Amiga computers. In 1993/1994 Commodore went through financial difficulties, which caused it to close its operation in April 1994.
In early 1994, PC Mall obtained authorization to sell Apple computers through its mail order catalog model. The authorization came at an opportune time as the Commodore operation was soon to close. With the Apple authorization and the anticipated growth, PC Mall moved its operation from the back of a retail store to a call center with over 100 seats, a 35,000-square-foot (3,300 m2) distribution center, and over 15,000-square-foot (1,400 m2) of corporate office space.
In first quarter of 1995, the company filed for its initial public offering and went public in April 1995.
In early 1995, the company expanded its catalog to include PC Wintel products as well. To support the growth, the company moved its distribution center to a 212,000-square-foot (19,700 m2) distribution center next to FedEx hub in Memphis, TN in the third quarter of 1995. In addition to the millions of catalogs mailed monthly, the company launched its first web sites macmall.com and pcmall.com in 1996.
In 1996/1997, the company acquired Computability, a Milwaukee-based company,[3] and Elek-Tek, a Chicago-based company, both dealing primarily with PC Wintel products.
In 2001, the company acquired Wareforce, a southern California-based company. Then, in 2002, the company acquired Club Mac, another southern California-based operation.[4]
In 2011, the company launched its website onSale.com, which focuses on daily deals and electronic products, via the Internet.
In third quarter of 2006, PC Mall Gov, Inc., a wholly owned subsidiary of PC Mall, Inc., acquired the product business of GMRI, a Virginia-based company. GMRI provides IT consulting and technology solutions for Federal agencies.[5]
Then in the third quarter of 2007, the company acquired SARCOM, which was based in Lewis Center, Ohio, into which Wareforce’s operations were subsequently folded. Focusing on enterprise-level businesses, SARCOM offers technology products and services. The Abreon Group, a division of SARCOM, is a consulting and training operation for mid-market and enterprise businesses.
In December 2009, the company acquired the assets of Data Systems Worldwide (DSW), a converged networking company, and in June 2010, they acquired NSPI, a managed services company. Both DSW and NSPI’s operations are now secured under the SARCOM subsidiary.
Venturing into the realm of social networking for the first time, the company launched their Small Business Network, or SBN, in 2009. SBN is an online meeting place catering to the needs of small businesses and small business owners.
The company started HealthDynamix, based in Manassas, Virginia, in early 2010. This division provides information technologies and services for healthcare and medical industries.
PC Mall's expansion has divided it into several divisions that cater to specific markets and functions.